About Us

Our company was born from a deep powder day in back country British Columbia, and we’ve taken that spirit back to our beloved San Francisco. With the goal of adding downtown styling to snowboarding outerwear, we aim to bring a product to all the 9-to-5’ers that dream of snow. In the winter you can find us teaching our friends and family how to snowboard, hiking the ridge, and letting out spontaneous shouts of glee when we’ve found powder.

Snowboarding has been a constant in our lives. It’s how we met, fell in love, and what keeps us sane in the craziest of times. We’re two snowboarders who have never fit the “snowboarder” mold. We wear glasses and are potentially the least funky people we know… but we’ve always believed that snowboarding is pure fun, whether you’re a beginner sprawled out over the bunny hill or an advanced rider searching out untracked powder under the trees, or any level in between. We designed our company and outerwear so that as long as you’re having fun, you’re embodying what Pop Outerwear is all about.

We believe in the community that naturally comes from snowboarding, and spreading that community feel on and off the mountain. In the off-season you can join us at the San Francisco Food Bank or help us recycle old jackets (you know, the ones stuffed in the back of your closet) for local shelters.

Thanks for visiting us and hope to see you in the snow soon!